A seasoned graphic designer with over 15 years of experience, including more than three years in creative leadership roles. I specialise in transforming concepts into compelling visual narratives, drawing from a rich background in branding, packaging, and digital design.
What About Me
I’m Juliana Rossini, a seasoned graphic designer with over 15 years of experience, including more than three years in creative leadership roles. I specialise in transforming concepts into compelling visual narratives, with a strong foundation in branding, packaging, and digital design. My journey has taken me through diverse industries and teams, where I’ve led projects from strategy to execution with a focus on storytelling, craft, and impact.
I hold a Bachelor’s degree in Graphic Design from the São Paulo University Centre of Fine Arts (Class of 2010), and my commitment to professional growth has guided me through continued education across multiple disciplines. These include a Certificate IV in Project Management (Australian Pacific College), a Diploma in Marketing (Macquarie Education Group Australia), a Leadership Principles Certificate (Harvard Business School), and a UX/UI Design course through Academy Xi (Elevate).
My creative approach is shaped by a deep passion for the arts, music, and the ocean — influences that infuse my work with emotion, rhythm, and atmosphere. I’ve applied this sensibility across brand identity, UI design, photography, print, packaging, event branding, art direction, and film production.
Since relocating to Sydney in 2016, I’ve thrived in collaborative, fast-paced environments, leading design across Product and Marketing departments. I’m dedicated to continuous learning and innovation — always pushing the boundaries of creativity and leadership in the design industry.
Freelance / Experience
– Brand Guidelines / Colour Palette Guidelines / Social Media Guidelines / Illustration Guidelines. – Reviewing user interface design accross all the products. – Providing feedback to content strategists and agencies to implement a cohesive and on-brand visual style.PropertyMe
Design Lead / DEC 2021 – NOW
– Providing feedback to colleagues and developing creative and effective advertising concepts, from ideation through final projects.
– Directing photographers, illustrators, designers, and production staff to ensure proper production of campaign elements.
– B2B & B2B website design / B2B & B2B Knowledge Base design / B2B & B2B Product Interface
– Social Media and Blog imagery – Work closely with the Content Strategist to implement a cohesive visual style.
– Video creation and video animations using Adobe After Effects and Figma
– Illustrations, stationery, brochures, advertising for magazines, booth design, banners, and creative merchandise.
PropertyMe
Graphic designer / MAY 2019 – DEC 2021
– Brand Guidelines / Colour Palette Guidelines / Social Media Guidelines / Illustration Guidelines.
– B2B website design / Knowledge Base design / Product Interface.
– Video creation and video animations using Adobe After Effects and Figma.
– Photography, pre and post-production, and image process.
– Illustrations, stationery, brochures, advertising for magazines, booth design, banners, and creative merchandise.
– Social Media and Blog imagery – Work closely with the Content Strategist to implement a cohesive visual style.
Elevate Fundraising
Freelancer / 2018
Social Media Graphic Designer for the digital fundraising agency that works with charities across Australia to raise funds. I have worked with Campaigns like: Seven Bridges Walk, Dare the Boss, Great Cycle Challenge, My Marathon and etc…
Agile BI | Agile Analytics
Freelancer / 2017
Graphic Designer Freelancer for the new Branding, online and offline material at AgileBI.
Greenwich College
Freelancer / 2016
Temporary designer for the new website and graphic material at Greenwich College.
JAOLIVEIRA /
Graphic Designer / 2011 – 2020
During my tenure as a Graphic Designer with J A Oliveira, I specialized in the niche of food package design, branding, and advertising. Key accomplishments and responsibilities included:
•Food Packaging Design: Developed innovative packaging solutions tailored to market needs and consumer preferences, focusing on both aesthetic appeal and functionality.
•Branding and Concept Development: Crafted compelling branding strategies and creative concepts, successfully adapting designs from international producers to resonate with local markets.
•Print and Packaging Expertise: Utilized advanced skills in print design to produce high-quality packaging that stands out on shelves and enhances brand recognition.
ADD-ON Media
Creative Director / 2012-2014
I participated in the foundation of the company as a Creative Director. This role included tasks such as webdesign, corporate identity, online and offline media, advertising and editorials.
I participated in the foundation of the company as a Creative Director. This role included tasks such as webdesign, corporate identity, online and offline media, advertising and editorials.
Brazilian Publisher – Editora Abril
Graphic Designer / 2010
Artistic editing and image processing for fashion editorials and magazines. Editora Abril is one of the leading publishing companies in Brazil.
Let’s start a new project together.
Get in touch for a special quote.
EDUCATION
MACQUARIE EDUCATION GROUP AUSTRALIA / 2017 – 2018
DIPLOMA OF MARKETING
SÃO PAULO UNIVERSITY OF FINE ARTS / 2007-2010
BACHAREL OF GRAPHIC DESIGN
AUSTRALIAN PACIFIC COLLEGE / 2016-2017
CERTIFICATE IV OF PROJECT MANAGEMENT
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