Amor Amar

Amor a Mar, a fashion brand based in São Paulo, has undergone a transformative rebranding to encapsulate the essence of Brazilian summer. With ‘Amor’ meaning love and ‘Mar’ meaning sea, the brand’s new identity and concept are deeply rooted in the cool, stylish vibes of Brazil’s coastal lifestyle. This brand redesign includes not only a fresh, evocative name but also new branding, graphic materials, a revamped social media presence, and a user-friendly online store.

The primary logo, bold in black, symbolizes elegance and versatility, making it suitable for various applications—from product tags to digital headers. It’s designed to stand out in marketing materials and online platforms, ensuring strong brand recognition. This logo can be adapted across different media and promotional items, maintaining its distinctiveness while complementing the vibrant, chic clothing lines designed for women who embrace the Brazilian Summer look.

The launch of this new branding coincides with a collection that features breezy fabrics, tropical prints, and designs that flatter every figure, perfect for beach outings or city events. Amor a Mar aims to dress women in confidence and style, reflecting the joyful spirit of Brazil’s most beloved season.