Tekapo Floripa

Brand Naming • Visual Identity • Menu Design • Concept Development

I was brought on at the earliest stage of Tekapo Floripa — a modern brunch café in southern Brazil — to co-create its entire brand ecosystem. From naming and concept to visual storytelling and menu design, this was a deep collaboration with the founders to craft a space that feels both globally inspired and deeply local. The brand’s identity was built to evoke warmth, exploration, and taste sophistication — all grounded in simplicity and authenticity.

Strategic Contributions

• Naming: Developed the name Tekapo to evoke a sense of destination and curiosity — inspired by Lake Tekapo in New Zealand, subtly linking the café’s travel-meets-comfort narrative.

• Brand Identity: Created a visual system rooted in earthy tones, soft typography, and organic shapes to reflect the balance of nature, nourishment, and hospitality.

• Menu Design: Crafted the menu layout and tone to be inviting, easy to navigate, and visually consistent with the brand’s refined yet relaxed aesthetic.

• Concept Development: Helped define the customer journey, brand pillars, and content themes to guide the interior ambiance, photography style, and overall experience.

• Environmental Design: Helped to select and define interior and exterior design elements to create a welcoming atmosphere that aligns with the brand’s aesthetic and enhances the brunch experience.

Outcome

Tekapo quickly became a standout destination in the Floripa café scene, known for its strong identity and memorable atmosphere. This project highlights my ability to build a brand from scratch, balancing visual storytelling, strategic thinking, and hands-on creative execution.